U.S. Figure Skating launches new Get Up campaign

Figure Skating giant Scott Hamilton announced the new U.S. Figure Skating initiative called Get Up Friday morning on the TODAY Show.

U.S. Figure Skating is working hard to broaden public awareness about the sport focusing on the strength, resilience and determination it takes to be a figure skater. With the upcoming 2018 Olympic Winter Games in Pyeongchang, South Korea and U.S. Figure Skating’s 100th anniversary approaching in 2021, the Get Up campaign comes at an important point in U.S. Figure Skating’s history and is an investment in the future of our sport.

HSSTA SKATER LUKE FERRANTE GOT THE CHANCE TO MEET SCOTT HAMILTON EARLIER THIS MONTH. LUKE IS PICTURED HERE WITH HAMILTON AND THE HSSTA DIRECTOR OF SKATING EDITHA DOTSON-BOWSER.

The new website www.WeGetUp.com will allow users to watch films created by British director Rob Chiu and interviews with Team USA, read inspirational Get Up stories, learn about organizations that are making a positive impact in their communities, browse Get Up gear, and more.

Make sure to watch out for the new TV commercial that will be airing on NBC during figure skating programming through the coming season and campaign posts on Facebook, Instagram, Snapchat and Twitter, at rinks nationwide, and at all U.S. Figure Skating hosted events.

“We all fall. It’s how we get up that matters. Getting up is something you do in the rink and out in the world. Every time you go to practice. Every time you fight for something you believe in. Every time you stumble and find your balance, you are reminded that life is slippery. But you get up. Figure skating is about having the grit and determination to defy gravity and overcome things that might hold others down. Mastering the skills necessary to carve the ice and soar above it hones skills you can take anywhere,” said Samuel Auxier, the President of U.S. Figure Skating.

So what is the goal? To create a movement! U.S. Figure Skating wants everyone to get involved in Get Up. Share your Get Up moments and stories online and on social media. Be it in pictures, videos or social media posts tagged #GetUp, these posts will be pulled through to the campaign’s website and reposted on U.S. Figure Skating social channels or used in publications like SKATING magazine.

“The campaign won’t work without your support and we hope you’ll become Get Up ambassadors,” said Auxier. “Please take the lead and tag your Get Up moments with #GetUp. Share our message with family and friends in and out of the sport. Together we can get everybody talking about figure skating, its awesome athleticism and its transformational powers. The movement really starts with you!”

www.WeGetUp.com

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